Meta is looking to give its Quest virtual-reality headsets a boost. Photo: META/Via REUTERS
Meta Platforms Inc. has opened its Horizon Worlds
VR app to teenagers
ages 13-17 in the U.S. and Canada.
The move is part of Meta's strategy to boost engagement on its Quest headsets and gain traction in the metaverse, WSJ reveals.
-
Horizon Worlds'
monthly active user base was just above 200,000 in February, short of the company's original goal of 500,000 by the end of 2022.
- Meta's Vice President of Horizon stated that teens and young adults are important to the service's user growth, and the company will serve this cohort first and foremost.
- Meta stated it would provide a safe experience for teens with age-appropriate default protections, including private profiles, controlled followers, and mature content ratings.
- Meta has also expanded its VR parental supervision tools to include Horizon and will garble and transform the voices of teens and adults who don't know each other.
-
Two
senators
and a group of over 70
organizations and experts
on health, privacy, and children's rights have called on Meta to cancel its plans to launch Horizon to teens.
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