What the numbers say: A report from Morning Consult explored the public’s interest in and concerns around the metaverse. The data is drawn from a survey of 4,420 U.S. adults. 55% said
that tracking and misusing their data is a major concern. The second-biggest worry was cyberbullying and online abuse in the metaverse, with 44% saying it was a major concern, while personal safety and sexual
harassment were cited by 39% and 38% of respondents, respectively.
Relevance: Tech companies have been the subject of sustained criticism in recent years for lax approaches to data protection, content moderation, user safety, and impacts on mental
health. And their moves into the metaverse appear to be sparking many of those same fears in public, a Morning Consult
survey
found, with many U.S. adults also concerned about the cost of the technology and its effects on their physical well-being.
Brands that should care: Lawmakers are already weighing oversight options, even as they have remained largely unable to regulate the current generation
of social media
. An AR/VR policy analyst at the Information Technology and Innovation Foundation said content moderation in the metaverse would require companies to
balance
user privacy and safety.
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